When an IMAX screen isn’t an IMAX screen

A debate that caught my attention recently during looking at screenings for The Dark Knight Rises earlier this year, notably when buying tickets for the Giant Screen at the Thinktank facility in Birmingham which lost it’s IMAX license last year, is the confusion and in some cases, downright annoyance, over the use of the term…

Film thoughts – The Dark Knight Rises

And so finally the third instalment of Christopher Nolan’s Batman trilogy is upon us and cinemagoers can finally get the opportunity to see how Nolan and co take their take on the Batman story to a conclusion, satisfying or otherwise. Audiences waited to see if Nolan could pull off the relatively rare feat of crafting…

More movie viral marketing – part 2

And now the marketing and viral campaign for The Dark Knight Rises.The campaign for the third film in the Christopher Nolan series of Batman films was highly anticipated given how well received the viral campaign for The Dark Knight was, a marketing campaign that four years on is still extremely well thought of and regarded…